ccording to Microsoft’s press release, the coalition has been established “to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content.”
Naturally, the mainstream media, which is most threatened by dissident information, is heavily involved. The precursor to this coalition,
Project Origin, included the
New York Times, the BBC, CBC, and Radio Canada.
Project Origin’s mission statement declares:
Misinformation is a growing threat to the integrity of the information eco-system. Having a provable source of origin for media, and knowing that it has not been tampered with en-route, will help to maintain confidence in news from trusted providers.
The goal has been stated up front. The establishment media wants to trace the origin of all digital content so that “trusted providers” can be distinguished from non-trusted providers.
We all know what this means by now. The difference is that instead of doing it via the censorship of online social media platforms and search engines, they are now going to do it at the level of offline software and hardware, most likely down to the most fundamental unit of computer hardware – the CPU.